Aston Villa could be set to experience huge benefits in terms of their revenue following the announcement of a pre-season fixture against Manchester United in Australia, according to football finance expert Doctor Dan Plumley.
Villa will face off against Manchester United in Perth, Australia, this summer, as Manchester Evening News have reported. Steven Gerrard’s squad are also due to take on Leeds United in Brisbane and A-League side Brisbane Roar in Queensland.
Speaking to Football Insider, finance expert Plumley commented on the benefit the pre-season fixture could end up having on the global brand of the club. He stated: “I think it is realistic to generate global appeal, but it will take time.
“It’s no surprise to see Villa do it and other clubs looking at it as well. We know there are Premier League fans in Australia and Villa themselves will have a fanbase there, so you can tap into that.
“They are playing Leeds, a local club and Man United. Using Man United can be leverage in particular. It won’t be easy to catch the big six but you can use things like this to help begin to bridge the gap.
“With all the tech that clubs have got nowadays, you can track new fans around the world and keep in contact with them. You then need to put the processes in place to generate money in the long term.”